Concept
Graphic Design
3D Production

EA / Criterion Games

Art Direction – Mike Cornwell
Cinematic Art Direction – Kam Yue Wan
3D Game Characters – The Criterion Characters Team
3D Game Vehicles – The Criterion Vehicle Team, plus stock assets
2D Character Illustrations – The Criterion Concept Team
Presentation Concepts, UI Deisign, Motion Graphics – Baz Pringle

A series of concepts created for the various presentations found in Need for Speed – Unbound.

Concepts included explorations in style, rendering, post processing, environment design, compositing of UI in 3D and 2D space, and transitions.

A compilation of a selection of the previz and motion graphics work produced for Criterion Games and EA.

These sequences helped visualize and develop the various in-game cutscenes throughout the game, many featuring UI and menu design.

The video also features VFX previz that shows some of the special sequences designed for key moments of gameplay, such as major crashes and cop busts.